Ask: In light of recent political events, promote the Team Canada belt bag and make it a symbol of patriotism

Message: Lighten your load, move freely: the Team Canada belt bag, your agile essential.

Ask: Create a logo along with merch for an imaginary NHL team from Newfoundland and Labrador called "The Snow Crabs

Message: Lighten your load, move freely: the Team Canada belt bag, your agile essential.

Ask: Create three (3) OOH ads for Spotify

Message: Address a pain point of the platform's consumers and use it as leverage.
Pain point: People tend to hide their playlist because they feel judged.

Ask: Create two (2) ads promoting Tim Hortons as a form of "break"

Message: Life's a minefield? Find your sweet escape at Tims.

Ask: Communicate how Tim Hortons is synonymous to the concept of having coffee for Canadians.

Message: Made for Canadians, by Canadians.